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How To Make Your Passions Your Purpose Project

Disenchanted with the world of commodity trading, Zach Houghton walked out of his 55th-floor office in Hong Kong. He had decided that he wanted to trade in his 80-hour work weeks for his passport and carry-on luggage. His plan was to travel the world and meet up with friends, strangers, and creatives whose personal journeys inspired him. Over the next nine months, Zach charted an adventure that challenged him to dive head-first into his passion of travel storytelling.

Fast forward a few years, and Zach created Passion Passport in 2013, a platform that publishes inspiring travel stories and engages with adventurers around the world. The site didn't launch overnight, however (in fact, it started with a single blog post and a hashtag). It evolved slowly from a purpose project to the full-fledged community it is today. But that's precisely why the idea worked — Zach was able to bring his passion to his work every single day and build the site one step at a time. Even when he was met with discouragement or setbacks, he'd simply remember his days in Hong Kong and remind himself of the new path he had embarked upon.

So, what are Purpose Projects?

A purpose project — also known as a passion project — is that thing you work on, often outside of your chosen career path, that gives you a sense of satisfaction and excitement, while also putting you into a state of flow. In short, they're the projects you turn to when you want to escape and create. Think of them as your tiny (or huge) contributions to the world.

Whatever the situation may be, the value of purpose projects lies in their ability to help us live more fulfilling lives. 

What are some examples of Purpose Projects?

Though you'll find countless examples of purpose projects floating around the Passion Passport community, here are a few you can turn to if you're in need of a bit of inspiration, guidance, or a wake-up call. 

Réhahn and The Giving Back Project

Working as a travel photographer, Réhahn saw the harmful effects caused by the "one photo equals one dollar" approach to compensation for portraiture, which encourages children in developing countries to remain on the streets and pose for travelers' photographs. So, he set out to establish a new philosophy: photography as a vehicle for social responsibility.

The French photographer officially launched his personal passion project, The Giving Back Project, in 2011 as a way to turn this vicious photography cycle into a virtuous one that promotes human connection and "conscious photography." Through this work, Réhahn makes a connection with his subject and captures their portrait, and once the photograph achieves a certain level of recognition, he retraces his steps, finds his subject once more, and tries to make a meaningful contribution to their lives. He sees it as a win-win situation: his models receive the personalized help they need, and he gets to enjoy the feeling of being part of a global family.



Annapurna Mellor and ROAM Magazine


Annapurna Mellor is a freelance photographer whose work has been featured  in the likes of National Geographic and Lonely Planet. But after years of  contributing to other people's publications, she had the idea to create her own  platform. It would showcase creative, travel-related work and feature the  incredible people she had met through Instagram, who were posting pictures but  not sharing the stories about what was behind those moments. From there, Annapurna  and her sister got to work on the project,  simultaneously achieving their dream of working together. Their efforts  resulted in ROAM Magazine, a creative outlet for  international travelers, writers, and photographers.

When  Annapurna looks back on what it took to get their purpose project off the  ground, she notes that the most important thing was to "just do it." From her  perspective, anyone can sit on their ideas and do nothing with them. In order  to create something interesting, you have to take the first step and make  whatever it is you want to make — then see it through. "If you have a really  good idea, you have to put everything into it," Annapurna says. "You have to do  it for the passion, not for the money."


Andrew Parker and Flying High for Kids

Visitors to Andrew Parker's website are greeted with the question, "Do you dare to dream?" — a provoking thought that encapsulates his message to children around the world. A hot air balloon pilot from New Zealand, Andrew decided to turn his passion into a mission and embark on a journey across the globe. His aim? To fly in 100 countries with the goal of inspiring children to realize their own hopes. This venture had been an aspiration of his since he was in his early teens, and a hefty amount of research, outreach, and shots in the dark, he's now chasing his dream.

Though Andrew has faced his fair share of obstacles since launching the project, small moments along his journey have kept him going. Seeing children across borders celebrating and sharing their talents has been more rewarding than he could have ever imagined. From the spectacular mountains of Kyrgyzstan to the chilly plains of Finland, Andrew has floated into 70 countries so far, packing a message of hope and perseverance in his basket.

How Are Purpose Projects Influencing the Capital One Community?

When you work with the right people, you'll find that your passions often align, as is the case at Capital One. Purpose projects are alive and well within this community, and everyone from associates to executives are coming together to celebrate their love of travel. Here are just a few of their stories.

Andy Navarrete and One America (...the Beautiful)

Andy Navarrete has always loved to travel, but his youth was confined almost entirely to the East Coast of the United States. A work obligation took him to Phoenix, Arizona, for the first time in 1999, where a side trip to the Grand Canyon marked the beginning of his relationship with the U.S. National Parks, a moment that can only be called an awakening. The experience changed him and the way he viewed both nature and conservation. After visiting another nine parks, he felt the draw of a quantitative challenge and decided that he needed to see them all.

Andy has since been to 32 parks, leaving 28 to tackle in the years to come. While he says there is certainly clarity in his objective, he doesn't want his quest to be reduced to a mere checklist. The reasoning behind this pursuit is not just to finish, but to relish in the quiet moments along the way and see how each place alters his perspective.

But like the parks themselves, Andy's purpose has continued to evolve. While he believes that seeing our nation's greatest treasures is a wondrous experience, sharing them is something else entirely. The rich diversity of America's natural wonders is exceeded only by the rich diversity of our fellow Americans and it's those personal connections that stick with him the most. As a Capital One executive, he's challenging his fellow colleagues and associates to follow their passions, embark on their own purpose projects, and share their own purposeful travel stories through an initiative called The Purpose Project. "Traveling with purpose is not just about picking a particular destination," he explains. "It's also about undertaking a lifelong journey."

Barry Holloway and Solo-Trekking Switzerland

Inspired by Andy Navarette's travels, Capital One associate Barry Holloway recently ventured to the village of Appenzell in eastern Switzerland for a solo travel excursion. Once there, he encountered a memorable dining experience at a restaurant that was recommended to him by the host of the small hotel he was staying at. It was a nice, warm late-afternoon; Barry sat on the deck while the owner sat down to explain the menu to him.


After he ordered and began enjoying his food, she returned to check in on the meal. Just as he finished telling her how wonderful it was, Barry noticed that there was singing coming from inside the restaurant. Curious, he got up to investigate and saw that a local choir was filling the space with traditional Swiss folk songs. The owner motioned for him to join the festivities, surprising him with dessert and bottle of local wine. After nearly three hours, he paid for meal and hugged the owner goodbye, explaining that the evening had been a highlight of his trip. After thanking the choir for their lovely music, he was told that only locals and honored guests are allowed to sit where he did.

This experience taught Barry that incredible things happen when you chase your passions, and if you make space to take in the world on your own, it will gift you with incredible moments.

Theresa Bedeau and Accessible Adventures

Theresa Bedau's purpose project explores the  truth that you don't need to travel very far to gain powerful insights and  experiences. To share these insights with her five-year-old son, the two of  them recently traveled from their home in Brooklyn, New York, to Washington,  D.C. To Theresa’s delight, he immediately recognized the importance and  gravitas of each sight they visited.

“I recognize this place — it’s where Dr. MLK  Jr. gave his speech,” he exclaimed. Theresa verified the fact and encouraged  his excitement, asking him what he thought Martin Luther King Jr. must have  felt standing there in front of hundreds of thousands of people. He quickly  replied with, “He wasn’t afraid; he was hopeful.”

Since this excursion, Theresa and her son have  continued to travel to locations close-to-home, and she’s begun sharing their  insights with fellow Capital One associates and loved ones in the hopes that  they’ll be inspired to explore the world around them as well.

Laura Bailey and Scrapbooking  Europe

The roots of Laura Bailey’s purpose project  sprouted when she was just eight years old. Her parents, who were both  chemists, had talked about taking a sabbatical and trekking around Europe for  much of her and her sister’s upbringing, and they finally decided to chase their  dream in the summer of 1968.

Laura’s family kicked off their adventure in  Paris and took the winding side roads out of the city, eventually passing  through southern France, Spain, Italy, Austria, and Germany, before heading  back by way of the British Isles. To make the journey affordable, the family  rented a Volkswagen bus and camped along most of their route.

Throughout the months that passed, Laura  created a massive scrapbook that detailed their entire trip. Filled with ticket  stubs, receipts, and drawings, the travel journal became a roadmap of their  most memorable moments. Looking back, Laura can still remember that feeling of  exploration, and wanting to tell people about the family’s journey. 

The rest was history. The adventure ignited  Laura’s passion for travel, as well as her love of writing. Since then, she’s  expanded her collection of passport stamps and launched a blog for Capital One  associates — a project that discusses the intersection of her personal purpose  and professional mission, paying homage to her first travel scrapbook and  bringing readers along on her journeys.

How can I get started on my own Purpose Project?

While everyone's process will look different, here are a few simple tips you can utilize when trying to get your purpose project off the ground.

Say yes to what you're drawn to

Remember: the purpose of these projects is to explore your passions, so don't pick one based on what you think you should do or what other people are pressuring you to do. Chances are, you're already undertaking those tasks at your current job. So, focus in on the things that bring meaning to your life — return to that idea or dream you've tucked away, and go for it.

Commit to your project

As with a New Year's Resolution, it's common to come out of the gate strong, but sticking with your project past the first week can sometimes be difficult, and any lapse can feel discouraging. We suggest committing to it for at least a month — as that's a short enough time to see results — and seeing if it's still something that lights a fire in you. From there, keep at it and move onto to the next step!


Think of your purpose project as an experiment that will give you valuable knowledge, especially if you're learning a new skill or exploring a different industry. You won't know what it's like until you start, and it's only from that experience that you'll know what to do next. After committing to your project for a month, you'll be able to see what's working and what isn't, and make adjustments before trying it again. Make sure you're moving in the direction you want to — after all, this is about doing what makes you come alive.

  So, follow your passion, keep your eyes set on that initial spark, remember to view your project as an experiment, and take note of the meaningful moments along the way.

As a Capital One Purpose Project Partner, Zach Houghton, founder of Passion Passport, will be sharing his purposeful travel experiences and how travel has shaped his life on his blog and social media channels. Follow along and share your stories with #MeaningfulMoments.

Find more tips on how to travel with purpose on the Capital One Purpose Project Hub, in collaboration with The Points Guy.

More about Passion Passport
Passion Passport is a startup that provides inspirational and purpose-driven travel storytelling, develops photo and video content, and designs experiential campaigns for brands and tourism boards. Through each of its platforms, Passion Passport seeks to unite its global community of travelers and spark meaningful conversations and experiences.

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