Capital One Survey Reveals Summertime Spending Trends Ahead of Memorial Day Weekend

Results indicate socializing and dining out are top priorities and spending categories for Americans

during the summer


McLean, Va., May 18, 2018 – Capital One recently released a new survey that unveils Americans' attitudes towards dining out and socializing during the summer, and how this compares to their attitudes and behaviors during other times of year. Additionally, the survey sheds light on the unique ways that credit card rewards are impacting their spending behavior. The survey, which sampled American adults over the age of 18, also offers unique insights into dining and spending trends among Millennials, specifically. Some of the most compelling findings include:


  • 87% of Americans say they spend more money on socializing during the summer. On average, Americans spend $305 more on socializing during the summer months than any other time of year.


  • Dining out tops the list by a substantial margin of the activity Americans will be doing this summer (80%). Most (65%) Americans dine out more frequently during the summer than any other time of the year. That is true for 77% of Millennials, compared to 68% of Gen Xers and 52% of Boomers.


  • Nearly half of Americans (46%), and 65% of Millennials, have opted to dine out specifically so they could earn rewards points or cash back.

  • Nearly 3 in 4 of Millennials (74%) – 58% of Americans overall – have sprung for the check just for the extra credit card rewards points. More than a quarter (26%) of Millennials have ordered the most expensive item on the menu, just to rack up points, compared to 14% of Gen Xers and 5% of Boomers who have done the same.

  • More than a quarter of Americans (28%) have treated a stranger to a meal while dining out to earn more rewards points – and that skyrockets to nearly half (47%) of Millennials who have done the same.


  • More than half of Americans (54%) would prefer to treat their friends and family to an entire meal by hosting a dinner party at home than taking everyone to a restaurant (46%). More than 2 in 5 (42%) admitting to buying restaurant food to serve to guests as a home-cooked dish.


  • More than half (58%) of respondents agree that making early payments or paying more than the minimum balance is the top quality of a savvy credit card user and it's no surprise that more than 2 in 5 (46%) Americans believe using all of your credit cards rewards is a top quality of a smart spender


To learn more about how Capital One's Savor® card can reward summer spending by offering unlimited 3% cash back on dining, 2% cash back on groceries and 1% cash back on all other purchases, visit

Survey Methodology

The Capital One Savor Survey was conducted by Wakefield Research ( among 1,000 nationally representative US adults, ages 18+, between May 1 and May 4, 2018, using an email invitation and an online survey.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.


About Capital One

Capital One Financial Corporation ( is a financial holding company whose subsidiaries, which include Capital One, N.A., and Capital One Bank (USA), N.A., had $250.8 billion in deposits and $362.9 billion in total assets as of March 31, 2018. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One, N.A. has branches located primarily in New York, Louisiana, Texas, Maryland, Virginia, New Jersey and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.


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