2017 Back to Driving Survey Reveals Many American Families Are Considering Purchasing a New Vehicle
Survey Commissioned by GM BuyPower Card Uncovers Trends, Attitudes and Preferences
With autumn here, parents have resumed their schedule of driving their children to and from school, daycare and all the activities in-between.
The 2017 Back to Driving Survey commissioned by the GM BuyPower Card, including 789 licensed drivers in the U.S. with at least one child 15-years old or younger living at home, revealed that 27.6% are considering either purchasing or leasing a new vehicle and more than one in five (21.9%) respondents indicated that they are ready NOW for a new family vehicle. Additionally, nearly 30% (28.9%) are planning to buy their child a vehicle once they secure a driver's license.
And, while more than one in five (22.9%) have already saved money toward a new vehicle, more than a third (35.9%) would consider the GM BuyPower Card if it meant they could earn more towards the future purchase of a new family vehicle with the features they desired. With the GM BuyPower Card, Cardholders can accumulate 5% Earnings on the first 5,000 in purchases, and 2% after that, to put toward the future purchase or lease of a new Chevrolet, Buick, GMC or Cadillac vehicle.*
So, why might American families consider the purchase or lease of a new vehicle? According to the survey, more than half (51.8%) of respondents are driving vehicles that are five years old or older, and more than one out of five (22.8%) drive vehicles at least 10 years of age or older.
Some other interesting findings from the 2017 Back to Driving Survey:
Vehicle Satisfaction High, But Upgrades Preferred:
The Family Vehicle is a Second Home in More Ways Than One:
Parents Are "Time Travelers" in Their Vehicles:
No matter what your destination is, driving your family calls for a reliable vehicle that fits your needs. The GM BuyPower Card is a great resource for parents – every purchase accumulates Earnings that bring them one step closer to the purchase or lease of a new Chevrolet, Buick, GMC or Cadillac vehicle down the road.
Learn more about the GM BuyPower Card by visiting www.buypowercard.com.
*BuyPower Card Earnings may not be used with fleet vehicle incentive programs or with some other offers and discounted sale programs, such as the GM Employee Discount