Capital One Bank Opens First CityVille Branch
MCLEAN, Va., Sep 20, 2011 (BUSINESS WIRE) --
Capital One Financial Corporation (NYSE: COF) and Zynga today launched a major three-game promotion, marking the first time a brand has simultaneously engaged across multiple Zynga studios. Starting today, CityVille players will be able to place the very first branded Capital One Bank in their city. FarmVille and The Pioneer Trail players will be able to interact with the goat from Capital One's commercials, which is being introduced in both games as one of many in-game incentives. Each in-game promotion delivers a unique Capital One experience and directs players to Capital One's Facebook page (www.facebook.com/capitalone) to learn more about exclusive items.
"The explosion of social gaming offers a great way to engage consumers with our Brand," said Jack Forestell, Executive Vice President of Digital Strategy at Capital One. "Re-teaming with Zynga allows us to build on our previous success with FarmVille and branch out to CityVille and The Pioneer Trail. It is a natural next step and offers a unique way to feature the Capital One Goat character that is growing in popularity and generating support in social channels."
Through the Capital One promotion, players now have the opportunity to place the first branded bank in CityVille. Placing a Capital One bank in the game yields a bonus decorative item, energy, experience points, and big payouts for CityVille players.
At the same time, FarmVille players who visit and participate in Capital One's farm will receive a limited edition - and breedable - Capital One Goat, which is of high value given Farmville's recent introduction of "animal mastery" and forthcoming "animal breeding pens." Players can also get free "animal grow" courtesy of Capital One to make their animals instantly ready for harvest.
Meanwhile on The Pioneer Trail, players will participate in a Capital One branded quest that assists the Capital One Goat in finding his lost band mates. Players can earn branded quest rewards, including a limited edition Capital One goat which will be a permanent in-game item.
"We look for iconic brands that enhance the in-game experience and deliver value to our players, and Capital One is a brand that many of our players know, recognize, and use every day," said Jeff Karp, Chief Marketing and revenue Officer at Zynga. "This marks the first time a company is offering in-game brand engagements across multiple Zynga studios at the same time, and adding Capital One retail banks to CityVille is a great fit."
For more information, visit www.facebook.com/capitalone.
About Capital One
Capital One Financial Corporation (www.capitalone.com) is a financial holding company whose subsidiaries, which include Capital One, N.A. and Capital One Bank (USA), N. A., had $126.1 billion in deposits and $199.8 billion in total assets outstanding as of June 30, 2011. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Capital One, N.A. has approximately 1,000 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.
Zynga Inc. is the world's leading social game developer with more than 232 million monthly active users playing their games which include CityVille, FarmVille, Empires & Allies, Adventure World, FrontierVille, Words With Friends, Mafia Wars, Zynga Poker, Cafe World, and Treasure Isle. Zynga Inc games are available on a number of global platforms including Facebook, Google+, Tencent, MySpace, Yahoo, the iPad, the iPhone and Android devices. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga Inc. is headquartered in San Francisco. For more information, visit www.zynga.com or www.zynga.org.
SOURCE: Capital One Financial Corporation
Capital One Financial Corporation